My role involved conducting stakeholder interviews with key members of Royal Mail, Post Office and Parcelforce, analysing RMG’s current online activity and that of its competitors and exemplary sites elsewhere and forecasting trends and opportunities over the next decade. I also expanded the scope of my thinking to look at other potential touchpoints over the lifecycle of a customer, including mobile devices, kiosks and Post Office locations.

Psst! Want to see some sample deliverables? Look over here.