Getting fit has never been so pretty

Getting fit has never been so pretty

It seems like every time November rolls around, my fitness bug kicks into action. I’ve just finished planning next season (fingers, toes, arms and legs firmly crossed for a place in the Étape) and, because I can, I’ve been dallying with the various gizmos available to fitness-minded design nerd.

Mmm, purty. Read more

About Sam

Sam Dobbin is a freelance user experience consultant with over 7 years’ experience in user experience design, research and strategy.

Learn more about Sam

Recent work

ZYB

ZYB

Social address book

Map of Medicine

Map of Medicine

Application design

Smith & Nephew Web Optimisation

Smith & Nephew Web Optimisation

Web platform re-design

Openreach call centre research

Openreach call centre research

Ethnographic call centre research